Friends,
We need to talk about Doug. Specifically, let's discuss how to stop him.
If you've been paying attention to Ontario politics lately, you know things have reached a point where you either have to laugh or cry. We chose to laugh—and then we made a poster.
Yesterday, the Provincial Times social media accounts debuted our latest, boldest, and undeniably most chaotic initiative yet: The #StopTheDoug (#STD2029) Campaign.
Take a look at the graphic attached to this email.
Yes, that is me looking like a passionate grassroots leader. Yes, that is an actual quote from the Premier himself, spun into the most unfortunate (or perfect) acronym in Ontario political history: "Only YOU can prevent STD."
Why We Need You to Share This Right Now
We are an independent outlet fueled by satire, grit, and the collective exhaustion of our fellow Ontarians. To get this message out there, I need to bypass the traditional algorithms and go straight to the people.
By downloading the attached image and posting it to your X, Instagram, Threads, or Facebook feeds, you help us do three things:
- Spread the Satire: Remind everyone that politics doesn't always have to be depressing; it can be hilariously absurd.
- Drive the Traffic: The QR code in the bottom right corner takes people directly to our website, introducing new readers to our independent coverage.
- Crash the Hashtag: Let's get #StopTheDoug and #STD2029 trending across Canada.
Pro-Tip for Sharing: Copy and paste the hashtags #StopTheDoug and #STD2029 into your caption so we can track the momentum and find your posts!
Independent journalism lives and dies by word of mouth. If you've ever chuckled at our memes or nodded along with our critiques, taking 30 seconds to share this image is the ultimate way to support us.
Let's make some noise, ruffle a few feathers at Queen's Park, and remind Ontario that the power is ultimately in the hands of the voters.
My very best,
— Will Adams
Editor, The Provincial Times
